The icing on the cake in Cupertino wasn’t the iPhone 6 release, and not even the iPhone 6 Plus. It was a small sapphire-coated smartwatch dubbed the Apple Watch, not the fabled iWatch.

It was designed to work in tandem with an iPhone, the Apple Watch can be used to answer phone calls, and a walkie-talkie feature lets you communicate with other Apple Watch users. Of course, it’ll also run apps and help you keep tab on your incoming notifications. Also you’ll be able to make purchases with the included NFC technology at a variety of retailers.

The Apple Watch will come in two sizes 1.5 inches (38mm) and 1.65 inches (42mm), which is great for anyone who doesn’t have a meaty wrist. In three styles, a sport-geared one with an anodized aluminum body, a more “classic” one in shiny stainless steel, and a fashion-geared one with an 18-karat-gold body. Six different bands will be available, some in multiple color options.

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It has a crisp, bright display protected by sapphire, which is harder than glass and so should be less prone to scratches and breakage. The most inexpensive model will cost $349, it is expensive for a watch which requires an iPhone to be functional, but it will work well autonomously too.

Beyound challenging other smart watch makers, the Apple Watch has several sensors on its backside including a photoplethysmogram sensor, which tracks changes in blood flow, it works in concert with an accelerometer and also takes advantage of the GPS and Wi-Fi on the iPhone to measure activities and calories burned.

The watch is also water-resistant and has a battery that’s meant to last through a day of use, according to one of Apple’s product demo staffers, but full details of its robustness and battery life haven’t been released.

Ultimately, of course it will be up to users to decide how good the Apple Watch is, and how it’s used. Many will want to own it with the iPhone 6, as the stylings match really well. However, you’ll be able to slip an Apple Watch onto your wrist in early 2015.

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